Customers don’t take action on social media by accident.

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Your business’s health and longevity means keeping a watchful eye on your brand’s public perception. There are more ways than one your audiences can talk about you on social media. Luckily, brand monitoring has never been easier, thanks to advances in digital social media management tools and analytics platforms.

These advanced tools help you scan a variety of social platforms easily and quickly so you can keep a tab on chatter around your brand and be proactive in your brand strategy. You’re also able to easily track brand performance through online reputation monitoring and brand sentiment analysis to encourage data-driven decisions and meaningful customer engagement.

In this article, we’ll give you the scoop on brand monitoring, including how it’s different from social monitoring, its advantages, plus top tools to consider to amp up your brand strategy.

What is brand monitoring?
Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Knowing where and how people are talking about your brand will help you better understand how people perceive it, and it lets you collect valuable feedback from your audience. You can also keep an eye on potential crises and respond to questions or criticism before they get out of control, so you can protect your brand’s reputation.