Jacob Nielsen's fundamental precepts are:
Posted: Sun Dec 22, 2024 5:43 am
Accept device inertia as a given and make your website as convenient as possible for ordering from any device.
be clear and simple, as if you were communicating with a client in real life;
customize the response to any target action uk email database (the client should not be at a loss as to whether the application was sent or whether the product was added to the cart);
provide the ability to go back or undo the action;
minimize the number of fields where errors can occur;
ensure that the client receives all possible information at once without having to navigate between sections;
make the design concise and easy to perceive;
use hints.
Impulsive behavior
alt
Impulsive behavior is following a habitual sequence of actions. Throughout life, we develop certain behavioral patterns that we reproduce automatically: from which hand we pick up a cup of coffee in the morning to how we search the Internet.
Many routine daily actions have forced us to develop our own algorithms that work like an autopilot, without forcing us to even think about what is happening.
And everything would be fine, but if we watch ourselves, we can see that habitual behavior is not always the most correct. And if in everyday life such situations are obvious (we can even scold ourselves for having abruptly switched the tap out of habit and burned ourselves with hot water), then on the Internet everything is a little more complicated.
Impulsive behavior is associated with a way of thinking and a certain logic that was first used when trying to act most effectively in a specific situation. This behavior is then maintained and reinforced, and therefore difficult to reverse.
The difficulties of impulsive behavior do not affect the perception of content or convenience, as was the case with selective attention or device inertia, but primarily with navigation and site structure.
What to do?
You've built the logic and placed all the necessary widgets in the field of view, but customers still wander?
be clear and simple, as if you were communicating with a client in real life;
customize the response to any target action uk email database (the client should not be at a loss as to whether the application was sent or whether the product was added to the cart);
provide the ability to go back or undo the action;
minimize the number of fields where errors can occur;
ensure that the client receives all possible information at once without having to navigate between sections;
make the design concise and easy to perceive;
use hints.
Impulsive behavior
alt
Impulsive behavior is following a habitual sequence of actions. Throughout life, we develop certain behavioral patterns that we reproduce automatically: from which hand we pick up a cup of coffee in the morning to how we search the Internet.
Many routine daily actions have forced us to develop our own algorithms that work like an autopilot, without forcing us to even think about what is happening.
And everything would be fine, but if we watch ourselves, we can see that habitual behavior is not always the most correct. And if in everyday life such situations are obvious (we can even scold ourselves for having abruptly switched the tap out of habit and burned ourselves with hot water), then on the Internet everything is a little more complicated.
Impulsive behavior is associated with a way of thinking and a certain logic that was first used when trying to act most effectively in a specific situation. This behavior is then maintained and reinforced, and therefore difficult to reverse.
The difficulties of impulsive behavior do not affect the perception of content or convenience, as was the case with selective attention or device inertia, but primarily with navigation and site structure.
What to do?
You've built the logic and placed all the necessary widgets in the field of view, but customers still wander?