"AI Analyst" is a tool that uses AI to automatically

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perform access analysis and tell you important points to improve. With the know-how that has improved approximately 40,000 websites, it analyzes huge amounts of website data and delivers it to you along with the data evidence. All you need to do is link it to Google Analytics, and setup takes just 2 minutes. Try the free version first.The transition from the traditional UA (Universal Analytics) to GA4 has begun. If you are using UA to operate an EC site, you will need to set up e-commerce in GA4.

This article is aimed at web marketers and explains how to set up e-commerce in GA4. It general manager email lists also explains how to check reports and what to do if the data is not reflected, so please refer to it.


Download Tool x Consulting's "AI Analyst" materials (free)

table of contents

What is E-commerce Event Setup in GA4?
overview
Measurable range
What you can check
Settings are different from UA
GA4 e-commerce is made up of event data
Data Structure