All this creates a situation where Russian developers
Posted: Tue Jan 21, 2025 4:28 am
The client will teach
Currently, Russian companies are actively working on creating their own IT solutions and are faced with a deficit of knowledge and experience. It is necessary to plan the transformation of solutions into products at the earliest stages of development, relying on foreign experience and proven practices of pricing and marketing.
Current practices, such el salvador whatsapp number database as the use of physical media for licenses by Russian vendors, highlight the outdated nature of our approaches. Even long-term experience does not guarantee an effective sales and pricing culture, especially when it comes to the large business customer segment (Enterprise).
Large clients who have worked with foreign vendors for many years often have deeper knowledge of how to properly organize sales, licensing and support.
will be forced to learn the product approach and software sales in the Enterprise segment from their own clients. It is a paradox, but this is one of the few schemes that really work today to overcome the gap in knowledge and competencies.
Looking back at their experience
Studying and adapting foreign experience are becoming key factors in developing product strategy and marketing on the Russian market. The need to use long-standing practices, time-tested and proven by the experience of Western vendors, remains relevant even in the context of new political and economic conditions. Refusing knowledge and approaches that could be used to improve the efficiency and quality of products may become a classic "missed opportunity" for domestic vendors.
Another point that requires attention: the general fashion for using terms (for example, "platform" or "ecosystem") without a clear understanding of what these concepts include. As a result, the process of forming the final product is slowed down.
Challenges in defining and pricing products, especially when it comes to new or complex technologies like AI, further complicate the sales and customer engagement process.
Change your mentality
The current dynamics in the Russian market highlight a common problem: the industry’s focus on the rapid monetization of solutions without allocating sufficient time and resources to product development.
This happens because there is no long-term planning and strategy for developing a product line in conditions of limited resources. The "here and now" mentality leads to the creation of an MVP (minimum viable product), which they then try to quickly refine and monetize.
The departure from the fashion of investing in IT startups without understanding their essence and prospects is a noticeable trend of recent years. Now investors approach financing much more thoughtfully. However, this has not led to an increase in the planning horizon, which still remains quite short.
Currently, Russian companies are actively working on creating their own IT solutions and are faced with a deficit of knowledge and experience. It is necessary to plan the transformation of solutions into products at the earliest stages of development, relying on foreign experience and proven practices of pricing and marketing.
Current practices, such el salvador whatsapp number database as the use of physical media for licenses by Russian vendors, highlight the outdated nature of our approaches. Even long-term experience does not guarantee an effective sales and pricing culture, especially when it comes to the large business customer segment (Enterprise).
Large clients who have worked with foreign vendors for many years often have deeper knowledge of how to properly organize sales, licensing and support.
will be forced to learn the product approach and software sales in the Enterprise segment from their own clients. It is a paradox, but this is one of the few schemes that really work today to overcome the gap in knowledge and competencies.
Looking back at their experience
Studying and adapting foreign experience are becoming key factors in developing product strategy and marketing on the Russian market. The need to use long-standing practices, time-tested and proven by the experience of Western vendors, remains relevant even in the context of new political and economic conditions. Refusing knowledge and approaches that could be used to improve the efficiency and quality of products may become a classic "missed opportunity" for domestic vendors.
Another point that requires attention: the general fashion for using terms (for example, "platform" or "ecosystem") without a clear understanding of what these concepts include. As a result, the process of forming the final product is slowed down.
Challenges in defining and pricing products, especially when it comes to new or complex technologies like AI, further complicate the sales and customer engagement process.
Change your mentality
The current dynamics in the Russian market highlight a common problem: the industry’s focus on the rapid monetization of solutions without allocating sufficient time and resources to product development.
This happens because there is no long-term planning and strategy for developing a product line in conditions of limited resources. The "here and now" mentality leads to the creation of an MVP (minimum viable product), which they then try to quickly refine and monetize.
The departure from the fashion of investing in IT startups without understanding their essence and prospects is a noticeable trend of recent years. Now investors approach financing much more thoughtfully. However, this has not led to an increase in the planning horizon, which still remains quite short.