Myer recalls how keeping Swehl’s brand mission front and center helped turn their viral moment into a lasting win. “We love our mantras at Swehl, and one of them is ‘Don’t chase shiny toys.’ In other words, we always evaluate our efforts through the lens of the same questions, like: What problem are we trying to solve? Is this true to our brand? How does this move the needle? The experience with the Times Square billboard was absolutely net positive, and we believe that’s because it was a super authentic expression of the mission-driven work we’d already been putting out into the world.”
By integrating PR and influencer marketing work, brands can synchronize the timing of key announcements, product launches and campaigns across media. This creates a unified rollout of iran business email list information, ensuring that no conflicting or outdated messages get shared. To achieve this coordination, brands that turn to agencies for influencer marketing and PR may have an opportunity to consolidate vendors, streamlining the collaboration required.
By partnering with influencers for events you’re attending or throwing, you add a layer of anticipation and extend the life of your activations. Traditional PR coverage of events may be limited to specific media outlets and articles. Whereas influencers build hype beforehand by sharing exclusive event previews and behind-the-scenes content with their followers, and recap their event experiences by sharing highlights over several days or weeks, prolonging the event’s visibility.
Scavuzzo sums it up like this: “Events are typically a large part of a brand’s earned media strategy. Inviting influencers is an easy way to create real-time buzz on social for your brand.”
An Instagram Reel from creator Jayde Powell about her experience attending AdWeek on behalf of Sprout