The most common scams in affiliate marketing

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It doesn't mean that all affiliate programs and the affiliates themselves are legitimate. In the affiliate market, scams are on the rise as the popularity of it is growing.

Let's look at the numbers.

According to this study, 17% of traffic australia physiotherapist email list coming from affiliate programs was determined to be fake . It lost the industry approximately $3.4 billion to ad fraud in 2022.

This number has almost doubled since 2020, when 10% of the traffic was fraudulent.

Here are fraudulent activities you may encounter in affiliate marketing:

1. Pay-to-join affiliate programs

The rule of a thumb is you never pay to join the affiliate program. Legit affiliate programs are free to join for anyone interested.

Since the merchant pays you for every sale, lead, or click, there's no sense in charging you the onboarding fee.

Pay-to-join is a huge red flag for anyone who's starting out their affiliate career, and it's best to stay away from such a program.

2. Fake affiliate gurus

In the affiliate marketing industry, a fake guru is typically someone who presents themselves as a highly successful expert in the field, often through social media, webinars, and flashy websites, but who lacks genuine expertise or ethical business practices.