Use social media monitoring to build better campaigns

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Competitive analysis also helps you differentiate hong kong business email list yourself from the crowd. What unique value do you bring to the table? Is there anything that your product offers that theirs is missing? Focus your energy on highlighting those areas in your promotions and campaigns.

Stepping up your social monitoring should be a top priority regardless of your industry.

The closer you track what people are saying about your brand, the better you can serve your target audience.

Likewise, you can form more meaningful relationships with your followers and customers. That’s because you’re already clued into their wants, needs and pain points.

Doing so means having the right social media monitoring tools at your fingertips. Try a tool like Sprout Social to align your publishing and customer service strategy with your monitoring insights in one place.


Instagram has evolved, but the channel’s focus on visuals has remained. From selfies to beautiful plates of food to well-crafted travel shots, Instagram is the choice for sharing and enjoying images. In the last few years, Meta launched Instagram and Facebook Reels. If you’re not using them already, Reels should be the next addition to your Instagram marketing strategy.

In this comprehensive guide, we’ll dive into what Reels are and how your brand can take advantage of these bite-size videos. We’ll share tips from Meta for creating a successful Facebook and Instagram Reels strategy, including how to boost your Reels to reach a wider audience.