Content_Blog_native ads_Lipstick_v02
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1 minute read
customer acquisition
Have you had any of the following experiences?
While browsing a news website, you see an interesting headline and decide to click to enter the article. However, after reading a few paragraphs, you realize that this is a professional article. Because the article is rich in content and practical, you still choose to continue browsing; but if you knew in advance that this was a commercial advertisement, you would most likely not have clicked on the link in the first place.
It can be seen that compared with traditional display advertising, although native advertising is a type of paid advertising, its layout, format and style are completely consistent with non-paid content, which gives native advertising a unique advantage - it can avoid advertising viewing. The phenomenon of ad blindness can better attract consumers’ attention. Because native ads look like other content on the platform, consumers are more likely to click on them and get more value from the ads, which in turn leads to higher conversion rates.
Three Key Elements of High-Quality Native Ads
There are pros and cons to native ads. Some are as engaging as real armenia phone number data editorial articles, while others are just like ordinary ads. Here are 3 key factors that determine the quality of native ads:
Format
The reason why native ads are “native” ads is because of the format. Such ads must fit seamlessly into other content on the platform, so the format in which they are presented is crucial. If content on the platform contains titles, captions, and images, native ads must also have these elements and be presented in the same format.
tone
"Tone of voice" is a key detail that determines the quality of native advertising. Not only must native ads look similar to the content on the platform, they must also share the same copywriting tone.
image
Native ads should use image materials that are similar to the image style of the platform content. However, since the styles of website images are often very diverse, especially news websites, this factor is of relatively low importance.