Tips for Carrying Out a Good Instagram Audit

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Your bio is the first thing people notice when they visit your Instagram. Very important because it gives the first impression. During the check, examine it closely. Is it easy to read? Does it explain who you are or what your brand stands for?

Make sure it’s easy to understand what you do from your bio. If you run a business account, maybe add a link or mention a current deal. Think of the bio as a short intro of you or your brand.



Check Your Profile Picture
Another big part of your profile is your picture. This accounting directors email list image shows visitors who you are or what your brand is. Ask yourself if it still feels right. Does it still fit your style? It should look sharp. If it’s a personal page, maybe a good selfie works. Brands may prefer using their logo.

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Your picture should be easy to spot even in small size. Look at it on your phone, for example. It should also match your other profile elements like your bio or posts.



Analyze Your Content
Pay attention to the quality of what you post. Are your photos or videos clear? On Instagram, people like content that looks good. Even if you just use your phone for pictures, proper lighting and angles help a lot.

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Editing might help too, but don’t edit too much. People want to see real photos. Your style should be honest to who you are or what your brand shows.


Review How Often You Post
How regularly do you post? Are you posting too many times or too rarely? No rules tell you how often to post. But if you post too little, people could forget about your page. Post too much and you might annoy them.

Look at how often you’ve posted and see if there’s a balance. If it’s all over the place, maybe plan out future posts. Timing also matters. Different groups of followers are active at different hours. Adjust when you post to reach them better.



Check Your Engagement Rates
Engagement shows how much people like your posts on Instagram. It means reactions such as likes, comments, shares, or saves. Check how your audience feels by seeing how many interactions your posts get.