While e-commerce consists of a virtual store, the marketplace is a sales platform where several entrepreneurs can register and negotiate through it.
Among the advantages for the buyer is practicality, since, on the same platform, they can find different types of products, make a single purchase and make a single payment. For the entrepreneur, the advantage is the visibility that a renowned platform offers while endorsing their products.
So, do you want to start selling on a marketplace? Below we have listed 6 tips that will help you in this endeavor. Check them out right now!
1. Understand how a marketplace works
The first step to start selling on a marketplace is to australia whatsapp users how the platform works. The logic is the same as in a shopping mall, but virtual. In a mall, the consumer finds several stores, that is, they pass by countless windows of different brands and can choose the product that they like the most without having to go to another store.
In the marketplace, the shopping center becomes a virtual space where each entrepreneur displays their storefront and is available for viewing by the consumer. Just as in the mall, where the responsibility for negotiation, shipping, exchange of the product and its quality lies with the retailer, in the marketplace all of this is the responsibility of the entrepreneur.
To start selling on a marketplace, you need to register your store and the products you offer. These will be suggested to users who perform searches, taking into account their entire browsing history.
It is important to remember that there is a commission fee on each sale, which varies from platform to platform, but is generally around 10% to 30%.
Therefore, when calculating the price, you need to consider this fee, which varies according to the visibility that your items will gain. The more visible they are to consumers, the higher the commission will be.
It is also important to consider the time frame for receiving the amounts sold. Since the payment is made to the platform, it has a time frame for releasing the amount, which can vary from 2 to 45 days after the item sold is posted.
2. Have a showcase that catches users’ attention
Continuing with the shopping mall analogy, it is essential to have a window display that catches the attention of users. When walking through a mall, dozens of windows are displayed to mislead consumers. In a marketplace, the situation is the same.
Just like you, hundreds of other entrepreneurs will be there offering quality products. It's up to you to stand out from the rest, and one way to achieve this is by putting a lot of effort into your virtual storefront.
3. Create unified process management
Even if you are present in a marketplace, you may also have a physical store or even an e-commerce site.
Therefore, it is necessary to maintain themanagementunified processes. This means sharing inventory, ensuring consistent quality and service across all channels, and offering the same experience to all your customers, regardless of how they reached your company.
4. Keep an eye on the market
Keeping an eye on the market is essential to success. You need to know your competitors and understand how they interact and communicate with consumers.
How do you describe your products? What kind of images do you use? What are your prices? To get ahead, you need to monitor the market closely, anticipating demands and proposing solutions that set your store apart from the rest.
When making an online purchase, the shipping cost is a determining factor. Therefore, be competitive with regard to shipping costs. If you offer the same product as another store, but charge a more advantageous shipping fee, you will certainly close the deal. The amount charged for shipping the product is a huge differentiator.
5. Invest in data management and analysis software
To be successful in business, you need to make efficient and strategic decisions. And this involves evaluating data. Therefore, investing in data analysis management software is very important to start selling on a marketplace.
An entrepreneur cannot operate based on “guesses”. It is essential to collect information, establish metrics, monitor and measure results. Only based ondata analysisIt is possible to obtain the fundamentals to manage a company efficiently and successfully.
It is possible, for example, to map consumer behavior, predict demands, find out which type of product sells best with which type of audience, and much more. In today's world, information is worth its weight in gold and it is necessary to invest in it.market intelligence.
6. Invest in social media
It is also essential to invest in social networks and develop actionsmarketingaimed at this audience. On Instagram and Facebook, for example, you can create targeted ads, showing your audience what you have to offer.
Targeted advertising is effective and establishes a bond between the consumer and the store. Given the enormous potential of social networks, which are growing all the time in Brazil, ignoring the possibilities generated by social selling is a serious mistake.
As we have shown throughout the text, selling on a marketplace is not rocket science. Quite the opposite. Technology and the internet offer endless possibilities that entrepreneurs need to take advantage of.
By investing in social media, investing in software and data analysis, keeping an eye on the market, unifying process management, creating an attractive showcase, understanding how the platform and operations work, and, of course, offering quality and differentiated products, you have everything you need to take off.
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