How to evaluate a landing page before running an ad

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It is important that the person is isolated from any distractions (the site catalog, the "similar products" block) and is surrounded by information only about the target product. For example, characteristics, main advantages, pain points eliminated, usage scenarios, etc. You do not need to apply all of the above at once. First, you should determine what will work best on the visitor in your case.

The first screen clearly and understandably conveys the value of the offer to the person. Pay special attention to these elements:

Headline. Short, clear, precise, hitting the client's pain point;
Company name, logo. The presence of these argentina telegram number database elements on the site increases trust in the seller;
Image. Shows the product in its best light, convinces the user that he has arrived exactly where he expected when clicking on the ad;
USP. Clearly explains why you need to buy this particular product or order this service;
Action buttons. The user should be immediately given a tool for communicating with the company. This could be ordering a call, making a call, switching to messengers, etc. Some people are ready for conversion right away, no need to make them wait.
Usability
The process of optimizing a landing page has long been primarily focused on making it convenient for the visitor to use all the functionality provided. The better the page is laid out, the higher the chance that a person will convert. The landing page should not be confusing; there is no point in overloading it with unnecessary text and graphic content. When analyzing usability, pay attention to several factors that we will describe below.

Read also:
How to write a selling text for a landing page

1. No barriers to viewing content. There is no need to make registration on the site mandatory. It will almost certainly scare off the visitor. The reason may be either an unwillingness to share personal data or banal laziness. It is advisable to leave the stage with the transfer of information until the moment of placing an order.

2. Clear website structure and menu. It is worth working on the names of the website sections so that the user can easily navigate.