3. Add location-based hashtags to local videos

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If you’re trying to expand your reach in a geographic uruguay b2b leads area, use location-based hashtags. Make sure your hashtags are specific. For example, the hashtag “#Springfield” could apply to a number of US cities; if you’re referring to the capital of Illinois, consider using “#SpringfieldIL.”

4. Follow YouTube hashtag policy guidelines
YouTube monitors hashtags for compliance with its hashtag policies. YouTube may remove any videos with hashtags it deems misleading or vulgar. Stick to the 15-hashtag limit and ensure your hashtags are relevant to avoid running afoul of YouTube hashtag rules.

5. Monitor video views from your hashtags
After you start using hashtags, you can view your YouTube analytics to see which hashtags are drawing users to your content.

6. Track industry and competitor hashtags
Not sure what hashtags to use? Take a look at what your competitors are doing. At Sprout, we call that social listening, and it’s a great way to spot trending hashtags, learn what content appeals to your target audience and see other valuable metrics.

Here’s a look at what social media listening can show you when using Sprout’s dashboard:

Sprout social listening youtube
Start including hashtags in your YouTube strategy
Excited to start including hashtags in your YouTube strategy? Make sure you’re using them strategically by incorporating relevant hashtags and using branded hashtags that help your audience find more of your content.