Instagram Stories is a feature within the Instagram (IG) app where users can capture and post images or video content in a slideshow format . Stories can be edited using the popular social media app's typical features.
Instagram Stories are a creative and fun way to share anecdotes from your business's daily life . Using only your creativity as a tool to create engaging and entertaining videos can be very successful in terms of audience engagement.
The Instagram Stories feature was first developed on Snapchat, but was soon implemented on IG in 2016, where it quickly grew in popularity and is used by approximately 400 million users daily.
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Like Snapchat, the content is ephemeral, and can only be viewed for 24 hours. During that brief time, you can show moments of your everyday life, but also the funniest and most creative aspects of your personality or that of your brand. In fact, many brands have learned to use them to promote their products; and celebrities use them to keep their fans up to date and to show a more human side.
Some Data on the Impact of Instagram Stories
As we mentioned earlier, Instagram Stories are used by many brands to indonesia whatsapp number database offer a sneak peek of new products, services or events. And the result has been surprising. This is due to the impact of Instagram Stories on the audience. Let's look at some data collected by 99firms.com that demonstrates the advantages of using Instagram Stories for brands:
Businesses have boosted engagement by nearly 20% by hosting an employee or influencer on their Instagram story for a few days.
15% – 25% of Instagram Stories viewers swipe up to follow a link and engage directly with a brand’s website.
24% of businesses rank engagement stories as a measure of success.
88% of businesses say they want to increase Instagram Stories posting.
30% of the business plan is to create Instagram Stories Ads
On the other hand, TechCrunch says that one in five Instagram Stories shared by a brand receives a direct response, giving brands a direct line to connect with their audience and learn more about them.
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