Ruby, the managing director, said directly that the characteristics of LINE’s official account: accurate audience targeting, rapid fermentation, flexibility and information Integrity has become the best tool to communicate with consumers. Facing the challenges that the new LINE official account will bring, she also bluntly said, "If you understand consumers well enough, you don't need to be afraid of the challenges brought by 2.0 (LINE official account)!" Ruby Afternoon Tea uses the member information of the official website system of Metis The system first outlines and understands the consumer profile, and then sends it to the CDP (Customer Data Platform) established by omnisegment to calculate close and distant consumers. Finally, through the focus promotion message module of LINE's technology partner, Crescendo Labs, we successfully increased ROAS by using differentiated scripts and optimizing the frequency of communication with consumers.
Ruby Afternoon Tea's actual test shows that if the contribution amount obtained after mass sending to all valid friends is doubled, and the communication is strengthened to core members, although the bahrain phone number data sending cost is more than twice, the contribution amount is increased by 25 times compared with the original. Obviously, with and without focus, ROAS can be increased to more than ten times! ” Ruby’s Afternoon Tea – The method of maximizing benefits Through differentiated scripts, creating scripts for different members, improving ROAS and strengthening communication with core members, the contribution amount can be increased to 25 times. and the combination of consumer behavior at the site, marketing will be more convenient and effective! Life Market: Follow the 2080 rule, spend less and sell better Lifestyle Market has seven official LINE accounts and has accumulated more than 90 million friends.
Chief Marketing Officer Nina pointed out that the transformation of LINE official accounts is also a business turning point for the company. "Even if a single message becomes expensive, it can be ineffective by deleting it." The amount of messages can be reduced to reduce the overall message cost, and the conversion rate and click-through rate of products can also be improved through the introduction of AI. "The Lifestyle Market team quickly connected to the LINE API within seven months, and successfully completed the full API by the end of 2019. Personalized push messages. She further shared the strategy of Life Market, "First, from the user perspective, we reduce the number of messages sent by invalid users so that we can spend less money; then, we start from the perspective of products and use AI personalized recommendations to reduce the amount of messages sent. Put it in front of consumers more accurately, so that the product can sell better .