Scenarios for using tests in business
Posted: Mon Jan 20, 2025 10:40 am
Collect user expectations from a product, service, or promotion. Find weak spots and close them before the product enters the market.
Increase interest in the future advertising campaign and increase audience awareness.
Find the most effective channel to interact with users.
Collect contact information of people who want to buy a product or take part in a promotion.
The optimal platform for using tests in advertising is VK Ads. The advertising account has a separate Lead Ads format (lead forms), which allows you to create surveys and show them to users as part of targeted advertising. Questions can have 1 correct answer, with the ability to select several options or write an answer in free form. You can read more about lead forms in a separate article .
How to Use Tests in Content Marketing
Quizzes don't have to be only serious and lead-generating. czech republic telegram number database Large projects often use them as part of their content marketing strategy. Simple entertaining quizzes are great for engaging the audience and improving website performance. Users respond well to funny and relaxing activities, which include quizzes like "Who are you from the Avengers?", "What meme are you today?" and the like. Such quizzes don't test knowledge, don't sell services (although in the end you can always offer a company product that matches the result), and don't collect applications. But at the same time, they form a loyal attitude towards the brand and keep people who want to relax on the website for a long time.
Increase interest in the future advertising campaign and increase audience awareness.
Find the most effective channel to interact with users.
Collect contact information of people who want to buy a product or take part in a promotion.
The optimal platform for using tests in advertising is VK Ads. The advertising account has a separate Lead Ads format (lead forms), which allows you to create surveys and show them to users as part of targeted advertising. Questions can have 1 correct answer, with the ability to select several options or write an answer in free form. You can read more about lead forms in a separate article .
How to Use Tests in Content Marketing
Quizzes don't have to be only serious and lead-generating. czech republic telegram number database Large projects often use them as part of their content marketing strategy. Simple entertaining quizzes are great for engaging the audience and improving website performance. Users respond well to funny and relaxing activities, which include quizzes like "Who are you from the Avengers?", "What meme are you today?" and the like. Such quizzes don't test knowledge, don't sell services (although in the end you can always offer a company product that matches the result), and don't collect applications. But at the same time, they form a loyal attitude towards the brand and keep people who want to relax on the website for a long time.