The debate about whether insurance is a product or not, and whether it is all about its price, is as old as the world. At the same time, many insurers forget about their main purpose - to cover business losses, to promptly compensate for damage to housing or health. Sometimes it seems that those who designed these sites do not care what they do: issue policies or trade shares of banana companies.
Of course, the option "policy calculator" or "free cost calculation" is responsible for the most important differentiating element: price. If you clearly admit to yourself that the policy is the final product sold and treat the process of its registration as a typical online purchase, it is very tempting to stop there. I agree, the overwhelming majority of bosnia and herzegovina whatsapp number database insurance buyers buy a policy without thinking about the insurance event as such. And if you work on winning the customer's trust, hold him for a few more minutes and even tell him "what will happen if..." Who knows, maybe when you can provide your "one-time", "casual" client not only with a "piece of paper", but also with a wealth of knowledge and practical experience, what if this affects his satisfaction and loyalty?!
So, what should you do so that the one who stayed with you only because of the price, returns (and not just one) because you are a real professional?