Performance Analysis and Optimization of Google Ads Search Campaigns

[AsaduzzamanFoysal]

The performance of a Search campaign should be analyzed on web analysis tools such as GA4 . It may seem provocative, but the starting point of each analysis and subsequent optimization is to verify that the campaigns have achieved the objectives set.

GA4
The most important metrics, in fact, remain the business ones. How much is the allocated budget yielding in terms of return on investment? Which are the best and which are the worst campaigns? So, at the top of our pyramid, we place the azerbaijan email list achievement or failure of our advertising goal .

In sequence, we then analyze the quality of the traffic that comes from our campaigns and the quality of delivery (CTR, position, etc.).

Choosing the worst campaigns, within our account, is the first step to proceed with optimization. In fact, this selection allows us to save working time and to be very targeted with the interventions that we will plan. The elements to check, once the non-performing campaigns have been isolated, will be:

Ad groups.
Keyword.
Announcements.
Assets.
Landing Page.
The goal is to clean up the underperforming elements as much as possible, to maximize efforts on the effective elements.

Do we have ads that generate costs and do not produce results? The choice is to modify them to test new combinations, or to stop them and let the best ads run more.