You may already know that social media is an important marketing tool, due to the increasingly evident dominance of the internet. Furthermore, according to the #Digital2020 survey , Brazil has 140 million social media users in Brazil , making it one of the main means of online communication.
Can you imagine what your life would be like without the ease that the internet and social media provide ? What would communication with your network of friends be like without instant messaging? Pretty difficult, right? But despite being so involved in this reality, social media is relatively new and there is a lot to be explored on the subject…
That's why we've created this complete guide to social media, from its importance and benefits to how to create assertive strategies and obtain creative insights.
Social Media and Social Networks: What's the Difference?
So that you understand the difference between social networks and social media, let's first understand the definition of each one!
Social media is a way for people to communicate merchant cash advance email marketing and interact online. While social media is a social structure where people come together for a common interest. Sounds complicated? Let us show you the difference using images:
Both Social Media and Social Networks are about relationships between groups of people, but on social networks, these relationships do not necessarily have to be in the online environment. In other words, all Social Media is a Social Network but not all Social Networks are Social Media .
Types of Social Networks and their functionalities
Social networks are divided into several types according to the objective of each one, among them, the main ones are:
Niche Social Networks
Let's start with the most specific type, niche social networks are aimed at a segmented group of people with common interests , such as freelance professionals, photography or book lovers, for example.
One of the most widely used niche social networks is Behance , a kind of online portfolio where you can showcase your work and skills, to find work from creatives all over the world.
For reading fans, there is Skoob , a Brazilian social network that allows interaction between users who can share books they like, want to read or have already read, creating a kind of virtual bookshelf.