First off, X says that video views are way up this year, a stat that its shared previously.

[shaownhasan]

Despite losing millions of users to other apps, despite losing millions of dollars in ad revenue, and despite struggling to build its slate of original video programming. Despite all of this, X continues to tell us that everything’s all good, and in fact, better than ever, as it seeks to rebrand and remarket the former bird app.

This week, X has once again touted its great peru b2b leads success throughout 2024, despite, again, many, many indicators suggesting that the platform is on track to post a significant financial loss for the year.

As per X:

“X has not just evolved: it has transformed into a powerhouse of engagement and meaningful conversations. As a result, the advertisers that returned in 2024 are showing signs that they are here for the long haul!”

I don’t even know how an advertiser would show signs that they’re in for the long haul, but X has shared some new data points and insights which it claims show that it is indeed on the right track.


X in 2024
“UAS” is user active seconds, which is a questionable stat we’ve previously explored in more depth.

X also says that its gaining traction with Gen Z users, which “reflects the progress we’ve made in building long-term success for X, delivering content, community and innovations that cater to this new wave of consumers.”

X in 2024
But this chart:

X in 2024
Doesn’t really make a lot of sense without any further context or reference to the source. Is this saying that Gen Z users who use X every day log into these other apps at these rates? If so, then that’s not really much of an endorsement of anything, and if the claim is that all users of all of these other apps also log into X every day, there’s no way that’s true, because X’s daily active usage is significantly lower than several of these apps.