Offline Internet Marketing Seminars in Moscow
Posted: Mon Jan 20, 2025 10:24 am
Creating target audience segments. Segment data is used for further campaign setup in Yandex Direct and ADFOX.
Retargeting setup. Advertising is shown to a segment of users selected in Yandex Audiences. For example, you can show ads to clients from the CRM database or users who often visit a specified location.
Setting up a user profile. Segment data is used to set up a rule/set of rules in advertising campaigns. For example, an advertiser has created a segment based on CRM data. In the rules, he can set up ad display to those users from this segment who have already made an order on the site, subscribed, have not completed a purchase, etc.
Bid adjustment. Sets an increasing or decreasing coefficient colombia telegram number database for the audience that matches the selected retargeting conditions. For example, the bid is automatically increased by a specified coefficient when showing an ad to a user who clicked the "Buy" button but did not make a purchase.
CyberMarketing is launching a new season of free offline seminars. We are waiting for everyone who is already selling or is just planning to set up online sales.
You will learn how to promote a website in Yandex and Google, get sales from VKontakte and Yandex Direct, and reach the top of marketplaces. You will talk to the speaker and discuss how to effectively advertise your business.
Let's meet at the PromoPult office: metro Skhodnenskaya, Svobody St., 50, building 2.
I'm registering
Getting started with the service and ways to create segments
To work with Yandex Audiences, log in to your Yandex account and follow the link . Click "Create segment":
How to work in Yandex Audiences [detailed guide]
There are three ways to create a segment in Yandex Audiences:
1. Based on uploaded data: CRM data, mobile device IDs.
2. Based on data from Yandex services: Yandex Metrica, AppMetrica, geolocation, Yandex Audience pixel.
3. Based on external data: DMP data providers.
Let's take a closer look at each method.
Retargeting setup. Advertising is shown to a segment of users selected in Yandex Audiences. For example, you can show ads to clients from the CRM database or users who often visit a specified location.
Setting up a user profile. Segment data is used to set up a rule/set of rules in advertising campaigns. For example, an advertiser has created a segment based on CRM data. In the rules, he can set up ad display to those users from this segment who have already made an order on the site, subscribed, have not completed a purchase, etc.
Bid adjustment. Sets an increasing or decreasing coefficient colombia telegram number database for the audience that matches the selected retargeting conditions. For example, the bid is automatically increased by a specified coefficient when showing an ad to a user who clicked the "Buy" button but did not make a purchase.
CyberMarketing is launching a new season of free offline seminars. We are waiting for everyone who is already selling or is just planning to set up online sales.
You will learn how to promote a website in Yandex and Google, get sales from VKontakte and Yandex Direct, and reach the top of marketplaces. You will talk to the speaker and discuss how to effectively advertise your business.
Let's meet at the PromoPult office: metro Skhodnenskaya, Svobody St., 50, building 2.
I'm registering
Getting started with the service and ways to create segments
To work with Yandex Audiences, log in to your Yandex account and follow the link . Click "Create segment":
How to work in Yandex Audiences [detailed guide]
There are three ways to create a segment in Yandex Audiences:
1. Based on uploaded data: CRM data, mobile device IDs.
2. Based on data from Yandex services: Yandex Metrica, AppMetrica, geolocation, Yandex Audience pixel.
3. Based on external data: DMP data providers.
Let's take a closer look at each method.