Customer Success: What It Is and Why It's Important
Posted: Mon Jan 20, 2025 10:22 am
genwords
Contents
1 What is Customer Success?
2 What is Customer Success?
3 How is customer success different from customer service?
4 Importance of having a Customer Success Manager
4.1 The Customer Success Manager must be a deep connoisseur of the market
4.2 Proactive above all
4.3 Strict monitoring at the start of implementation
5 Keys to achieving good Customer Success
5.1 Focus on success, not customer happiness
5.2 Find the signals that tell you how to measure your customer's activity with the business
5.3 Define how and when to provide your help to the customer
Customer Success is a term that has been setting the tone for businesses guatemala whatsapp number database and has revolutionized the way companies are dealing with their customers, but unlike other passing methodologies, this one is far from fleeting.
If the market and the industry have changed, it is natural that the way we treat customers must do so as well.
Mechanisms must be adopted that allow us to be much more intimate and personal with our clients. You already know that a “bird in the hand is better than two in the bush” and in fact, in practice this saying is more valid than ever.
According to various statistics, investing to attract new customers is 5 times more expensive than implementing strategies to cultivate relationships with existing customers.
On the other hand, Neil Patel states in one of his articles that 71% of consumers have ended their relationship with a company due to poor service.
In other words, there are plenty of reasons to start changing the way we provide service to our customers, from the moment they make their first contact until after they purchase, and that is exactly why Customer Success has arrived .
Contents
1 What is Customer Success?
2 What is Customer Success?
3 How is customer success different from customer service?
4 Importance of having a Customer Success Manager
4.1 The Customer Success Manager must be a deep connoisseur of the market
4.2 Proactive above all
4.3 Strict monitoring at the start of implementation
5 Keys to achieving good Customer Success
5.1 Focus on success, not customer happiness
5.2 Find the signals that tell you how to measure your customer's activity with the business
5.3 Define how and when to provide your help to the customer
Customer Success is a term that has been setting the tone for businesses guatemala whatsapp number database and has revolutionized the way companies are dealing with their customers, but unlike other passing methodologies, this one is far from fleeting.
If the market and the industry have changed, it is natural that the way we treat customers must do so as well.
Mechanisms must be adopted that allow us to be much more intimate and personal with our clients. You already know that a “bird in the hand is better than two in the bush” and in fact, in practice this saying is more valid than ever.
According to various statistics, investing to attract new customers is 5 times more expensive than implementing strategies to cultivate relationships with existing customers.
On the other hand, Neil Patel states in one of his articles that 71% of consumers have ended their relationship with a company due to poor service.
In other words, there are plenty of reasons to start changing the way we provide service to our customers, from the moment they make their first contact until after they purchase, and that is exactly why Customer Success has arrived .