Select a segment of users with certain characteristics.

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AppMetrica data
Collect data about mobile app users using Yandex Audiences. A mandatory requirement for this method is that the AppMetrica counter must be installed in the app.

Creating a segment in Yandex Audiences allows you to solve two problems:


Track the audience that has performed target cayman islands telegram number database actions (installed an application, completed a certain level of a game, etc.)
How to work in Yandex Audiences [detailed guide]

Setting up a segment based on AppMetrica data looks like this:

How to work in Yandex Audiences [detailed guide]

Read also:
Increased conversions from Yandex Direct by 2 times with the help of a personal manager [PromoPult case]

Geolocation information
For network brands or local small businesses, it will be useful to set up geo-local targeting in Yandex Audiences. This way, you can collect data on visitors who regularly visit or are in certain locations.

How to set up geolocation
To set up a segment, select “Create segment” — “Geolocation”: