Other people's opinions give the confidence needed

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Don't worry, it's normal. In fact, most online shoppers do it. But among all the fakes, having the certainty that a real person is recommending a product or service is a relief . to encourage users to buy a product or service. 3.- The authority Isra Garcia When we perceive someone as an authority figure, we quickly trust their word, even if they appear in a sector that has nothing to do with their profession. When we see people as an authority, we give a powerful value to their opinion . Thus, you can use the principle of 'The Authority' as a persuasion factor in email marketing: Share valuable content on a regular basis. This strategy will quickly help you be perceived by others as an expert. Participate, for example, in digital events , or get your content shared on other accounts to reinforce that prestigious image.


Send your product to a well-selected group colleges and universities authority email addresses of people so they can spread the word. 4.- Sympathy persuasion in email marketing 1Did you know that on the Internet we only have about 8 seconds to win the heart of a reader? Well, at least their attention. Well, the mind spends that period of time analyzing whether your message is in line with the intentions of the person on the other side of the screen . It's a bit nerve-wracking to know that, isn't it? But there is a surefire way to get around this step in your emails. And that's through clarity. This starts with the design that accompanies your email . It's no secret that design attracts, but text captivates. This means that you must take care of what you show in the graphic as well as what you tell in the text.