There are several ways to search
Posted: Mon Jan 20, 2025 10:10 am
Manual method. You need to enter the brand name in the search bar, and then collect search suggestions that Yandex or Google offers. You also need to write out words from the “related queries” block (Google) or “people are looking for” (Yandex).
Tools for collecting words. There are Yandex Wordstat and Google Trends tools, where you can enter a brand name and see what people are looking for. The semantic core can also be collected using the click.ru service tools . In particular, you can use "Media planning", "Word normalizer", "Words and competitors' ads", "Query clustering" - all of them are available free of charge to registered users of the ecosystem.
Who is not suitable for advertising with branded queries
Branded advertising has one feature that needs to be cameroon telegram number database taken into account. If you do not invest enough money in non-branded queries, and concentrate only on promoting the company name, the flow of traffic will soon stop. Only those people who are already familiar with the brand will come to the site, and promotion still involves attracting a new audience.
There are also a few other cases where context with branded queries will not work.
New company – brand campaigns work well only with well-known brand names. If there is no demand (this can be checked in Wordstat), then there is no point in launching advertising.
Why run ads for branded queries and is it worth doing?
Small budget – in conditions of strict restrictions on the amount of money, it may be more effective to launch classic advertising for goods and services. Still, first of all, it is necessary to promote non-branded queries.
Non-unique product – companies that sell products that are widely represented on the market by other competitors, when launching advertising, find themselves in conditions of tough competition. Because of this, the price per click usually increases, and there is no point in brand advertising in such a case. For example, this applies to household appliances: there is simply no point in promoting by the query “LG” or “Karcher”.
It turns out that, despite the many advantages, such an advertising campaign is not a panacea and will not be able to help everyone who wants to get a significant increase in traffic to the site. It must be used rationally and under certain conditions: a fairly well-known company, sufficient budgets, unique goods and services that the brand itself produces.
Tools for collecting words. There are Yandex Wordstat and Google Trends tools, where you can enter a brand name and see what people are looking for. The semantic core can also be collected using the click.ru service tools . In particular, you can use "Media planning", "Word normalizer", "Words and competitors' ads", "Query clustering" - all of them are available free of charge to registered users of the ecosystem.
Who is not suitable for advertising with branded queries
Branded advertising has one feature that needs to be cameroon telegram number database taken into account. If you do not invest enough money in non-branded queries, and concentrate only on promoting the company name, the flow of traffic will soon stop. Only those people who are already familiar with the brand will come to the site, and promotion still involves attracting a new audience.
There are also a few other cases where context with branded queries will not work.
New company – brand campaigns work well only with well-known brand names. If there is no demand (this can be checked in Wordstat), then there is no point in launching advertising.
Why run ads for branded queries and is it worth doing?
Small budget – in conditions of strict restrictions on the amount of money, it may be more effective to launch classic advertising for goods and services. Still, first of all, it is necessary to promote non-branded queries.
Non-unique product – companies that sell products that are widely represented on the market by other competitors, when launching advertising, find themselves in conditions of tough competition. Because of this, the price per click usually increases, and there is no point in brand advertising in such a case. For example, this applies to household appliances: there is simply no point in promoting by the query “LG” or “Karcher”.
It turns out that, despite the many advantages, such an advertising campaign is not a panacea and will not be able to help everyone who wants to get a significant increase in traffic to the site. It must be used rationally and under certain conditions: a fairly well-known company, sufficient budgets, unique goods and services that the brand itself produces.