Timing The second aspect to consider is related to the timing of the digital strategy

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If you are a startup, valid goals could be: brand awareness → make yourself known to your potential customers; increase in site visits → if no one understands who you are and what you do, they will hardly buy from you; building a community on social media, so you can communicate your values ​​and solve problems for potential customers thanks to your products or services.

If you are an already established brand, then the objectives of your digital strategy may be more related to Lead Generation and conversions, such as: increase in requests for quotes; lead generation - prospect email contacts; increase in armenia email list sales; increase in downloads of downloadables/lead magnets.

Which also in this case must be accurate, measured and true. Let's consider the case of a startup again: if my company is new to the market, it is highly unlikely that it can invoice millions of euros in six months.


This is because it is first necessary to create a structured online presence, analyze the target audience well, as well as the competitors and the scenario in which you operate. And again (it may seem trivial, but it is not at all), identify the right partners and collaborators.