Comparing the Top 3 pages is useful to understand what, after an update

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Comparing our site's pages with those of our competitors, post update, allows us to better understand which contents for Google are now better satisfying the user's search intent, compared to when we, with our pages, were at the top of the rankings.Get Competitor Insights with the Domain Overview.

ADS illustration Although it will not be a job that we will be able to do for all the pages of the site, but only for a sample, we will be able to understand if: our content was unclear, sparse and not very explanatory to argentina email list accurately satisfy a search intent, if their navigation was not as easy as that of our competitors' pages.

if the loading times of our pages were excessive compared to those of our competitors' pages (this is why, first of all, a technical audit will be essential), and a whole series of other factors that we will compare, such as intrusive advertising, texts with excessive introductions made only for SEO that do not immediately respond to the search intent, etc.

Google is rewarding! 4. Perform a Technical Site Audit But let's make a small premise: everything exposed so far does not represent a sufficient condition for you to be certain of what is the cause of the traffic loss.