Promote your webinars with personalized and attractive emails

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But there's more. Email marketing automation for webinars also allows you to tailor messages to the moment of the buyers' journey. This way, you can create an email flow that accompanies them from the first invitation, through appointment reminders, to the closing with a summary and thanks for attending. 1.- Increase reach by involving external sponsors or speakers Involve external speakers and sponsorsIf you are also going to have different speakers or have external sponsors, ask them to also invite their network of contacts using email marketing for webinars. You can greatly increase registrations for your online seminar if your own speakers recommend it. Especially if they can offer added value to your audience such as a discount on the subscription or a raffle for some material or book. Either way, using email marketing for webinars is the best strategy to encourage your customers to sign up and, in the future, increase their trust in you and your services or products.


Below you will find some tips for correctly canadian biotech industry email address using email marketing to promote this type of online event. 2.- Good planning of the email marketing campaign for webinars is vital Email marketing for webinars Make sure you cover all the steps leading up to the event, but also all those that come after. Also, it’s important to keep in mind that each attendee has different needs and is at different points in the buyer’s journey. Personalizing emails as much as possible to make them dynamic and adapted to each user will allow you to promote the desired behavior in each one. A good email sequence would have the following emails: Add a good call to action to get registrations. For those registered, it sends information about the topic, the content to be discussed , the highlights and generates expectations.