WhatsApp Business or API: which is the best option for you?

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In recent years, the use of WhatsApp has become indispensable for companies – especially those that want to offer a direct and effective channel for communication with customers.

In Brazil, 147 million people use WhatsApp – which corresponds to 99% of Brazilians online. This data reinforces the importance of companies communicating through the platform, since it offers direct and real-time communication, which is crucial for customer service.

Therefore, given the growing demand for customer service via WhatsApp, the question arises: which version of WhatsApp should I use? Business or API?

With that in mind, in this article we will explain the difference between the two germany phone number library versions, their pros and cons, and what the selection criteria should be. Keep reading to find out more.

WhatsApp Business vs WhatsApp API: understand the differences
Before making your choice, you need to understand what differentiates one type of account from another. Check it out below:

WhatsApp Business: how it works
This is a modality already known to many people as it is a version of the application designed specifically for companies.

Therefore, WhatsApp Business offers an easy way for businesses to communicate with their customers, while also offering useful features such as a business profile, automatic messages, tags, and analytics.