But to make it even more attractive

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A clear example is the email from Peoplevox, which hits home with its title “The practical guide to scaling your warehouse.” Followed by a CTA button inviting people to get a copy. To give greater credibility, place logos of allied brands and a text that shows how they can help you, and finish with the image of the guide. 7.- Shopify Shopify email B2B Did you know that keeping your customers informed also generates sales? Obviously, if you show them the latest news about your products or services, they are likely to be interested in buying them. And this is the technique that Shopify uses to promote its “Associate Program.” How do you do it? You take advantage of the opportunity to show, through examples, the benefits they will obtain. To direct them to this action, you place a CTA at the beginning and at the end that invites them to join the program.


8.- Tailor Brands Tailor Brands B2B Mail Sometimes it petroleum manufacturers email lists is necessary to consult with customers to find out their opinion on products or services. This can be of great help in reorienting the strategy and offering them what they really want. This is what Tailor Brands does, placing a call to action that leads to a survey. they offer a 50% discount to anyone who answers the questionnaire . It's not only a way to find out what customers think, but also to motivate them to make a purchase. Surely, after seeing all these examples of B2B upselling emails, you realized that they are not like any other sales campaign. That is why they say that the process leading to the purchase is longer. However, it can be just as effective if you follow these models.