Why do we need corporate blogs? Why can't we just get away with a "News" section? It's just that blogs are actually read. People and search engines. A blog is always a timeline, history, development, coherence, and something interesting. "News" is, at worst, someone checking how often your site is updated. Running through the dates and saying, "Aha, doesn't smell like dead meat."
I would say that a site without a blog is a waste of money, but... I won't. I'll wait until you finish reading this article.
How not to start a corporate blog?
"We need to take a girl from the journalism department - let her write."
Nonsense!
."
"We will hire a freelance copywriter, tel benin whatsapp number database l him what's what, and it would be better if he studies everything himself and let him write articles for us."
Nonsense!
It doesn't work that way. And even if it does work (in the sense that it is done - articles appear), then no one reads your blog. You need a person to really, really immerse himself in your business, you understand?