Combining behavioral marketing and email marketing

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Focusing on individual shoppers can enable businesses to send product recommendations that drive purchases . Machine learning and artificial intelligence have taken marketing to the next level. Behavioral marketing and email marketing productivity is getting better and better. Now, it is possible to design effective email campaigns based on users' past interactions. That is, a retail brand can use information obtained from previous campaigns to show shoppers new commercial propositions . These will be unique offers, based on their experience with the company. Often, when creating a design, people forget the importance of the font. And choosing a font for landing pages is a more important task than you think. However, there are several factors that are related to it and it is essential that you know them, since they influence the recipient: TABLE OF CONTENTS Font size Types of typography for newsletters 1.


- Times New Roman 2.- Georgia 3.- Arial 4.- Courier 5.- Verdana 6.- Tahoma 7.- Comic Sans Font size Newsletter typography: font size Font size plays a key role in the email platform, as it can be finance and banking email list a simple line spacing. It is recommended to change it to 1.4 or 1.5 instead of 1.0. In the case of using a dark background, you can increase it to 1.7. The purpose of this is to make it easier for people to digest the text. But don't overdo it either - using line spacing of 2.0 or more can make your newsletter look disorganized. It also distorts visual continuity, making it difficult for subscribers to keep up with what they're reading. newsletter typography is limited to the default fonts, you don't have to worry, because there are several options.