These can be caused by customer behavior

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5.- Interactive and sociable Multimedia content email marketingPreviously, email marketing meant thinking only of emails based on static images and text. Now, you can make your campaigns more interactive thanks to multimedia files such as videos and gifs . This certainly attracts attention more effectively and has a greater influence on users' purchasing decisions. And if that weren't enough, it helps you achieve high CTR percentages. Why is it a social tool? Partly due to the emergence of social media. Both complement each other very well despite being two different channels. This gives users the opportunity to share the campaign on their social profiles , which will generate greater visibility for you and at no cost. It is a way to get free publicity and is quite effective. As long as you have good content. 6.- Email Marketing is automatable If there is one thing that characterizes every good email marketing strategy, it is the automation of the emails.


It is not a matter of creating a campaign pharmacies email list and scheduling it to be sent on the day you want. Automation goes much further. It allows you to create email sequences to be sent to your clients when a certain condition is met . such as transactional emails (the user makes a purchase, receives a confirmation email) or also based on a calendar. Thus, you can also schedule emails to congratulate your contacts on their birthday or a special date such as Christmas. This is really useful when you don't have the capacity to send out mail individually. Plus, it ensures that every time you have the opportunity to reach your customers, you'll be there to offer them a service, a product, or a discount. 7.- Measuring results Email marketing metrics Every digital strategy must be measured to know the positive and negative results.