Believe it or not, the number of words in a piece of content affects SEO , even though it is not the most relevant factor. It needs to be complemented with other variables to be understood correctly.
Many studies indicate that the ideal length would be around 2,500 words . On the other hand, there are people who think this amount is too long. The fact is that it all depends on the type of post to be developed. Furthermore, most research indicates the importance of using long content.
Does this mean that you should only write long-form content? Of course not. However, there is a reason behind the good results of this type of publication . The main reason is depth. A 500-word post will lawyer email list be superficial, par excellence.
In a longer post, it is possible to better develop ideas, present examples and success stories , better explain technical terms and so on, ensuring a higher quality vision.
Furthermore, the long-form content strategy is ideal for Google crawler analysis . It brings more SEO elements and becomes more interesting, even if the user never reads everything that is written. In fact, a Nielsen survey shows that attention focuses on only 20% of the post.
So why is long content worth it? More than just the algorithm scanning, there is the fact that users look at titles and subtitles to know what is written. Generally, this adds value — hence the importance of the length of the post.
Internal title
This is the title tag, that is, the title that the user will see when accessing the content of the blog or website. It should be different from the SEO title, because this is an external factor that tends to attract the reader. Therefore, the functions of the two are different.
Regarding the internal title, its purpose is to ensure that the user is more interested in reading your content. After all, they have already clicked on the link, and now all that is left to do is continue viewing it. For this reason, there is more freedom when it comes to positioning the keyword and being creative. The size is also flexible.
For all these reasons, it is worth investing a good amount of time in creating your title tag. To be effective, try to achieve the following objectives:
arouse curiosity;
present the benefits of reading;
have the keyword somewhere;
make a promise to be kept.
SEO title
This is the title that appears on Google's results page. It is one of the most important factors for Onpage SEO, as it is responsible for attracting the user.
The reason is its relevance to ensuring a high click-through rate (CTR) on the content. Here, you also need to be creative, but it is essential to follow the ranking factors:
have about 55 characters, counting spaces;
leave the keyword on the left, to always appear on Google;
be more objective.
For example: "SEO — everything you need to know from basic to advanced" has exactly 55 characters and is the SEO title.
Friendly URLs
Have you ever needed to access content and had trouble finding it? Or typed the address in the respective field and failed? It is very likely that both situations are due to an unfriendly URL.
Ideally, you should avoid using special characters, numbers, and different letters, such as "ç". Also, the more your URL focuses on the keyword, the better. This is a way to create an address that is easy to remember and access.
For example, the text " After all, how does Google's algorithm work? " was published on Hubify's blog. The agency's website is "www.hubify.com.br". The blog adds the respective partition and becomes: "www.hubify.com.br/blog". Since the content is in the SEO category, it is described as: "www.hubify.com.br/blog/seo". And the keyword is "Google algorithm", so: "www.hubify.com.br/blog/seo/google-algorithm".
Do you understand how the structure should be? This internal structure is quite organized. Therefore, it is easy for Google's crawler to read . There are still other recommendations: you can use Google's URL creator and adopt the following tips:
include the keyword;
be short and easy to interpret;
have a subdomain;
use hyphens to separate words, as Google does not understand spaces;