This indicator measures the level of acceptance of the messages we send. If the metric is high, it may be that the sending frequency is not correct and you are sending too many emails, that they are no longer interested in your content or they are not receiving information segmented according to their interests.
Cancellation or drop-out rate
6. Spam complaint rate in mass mailing campaigns
This metric tells us the number of times that recipients mark our emails as spam . This directly affects the deliverability percentage, so it is advisable to do proper monitoring.
Spam complaint rate
Recipients usually decide to classify our email as spam because they denmark whatsapp number database are unable to unsubscribe.
It is recommended to keep this option in all messages, it is better for an uninterested user to leave our contact list than to filter us as spam.
7. Conversion rate
The conversion rate refers to the speed with which the objective set in your campaign is met, which could be: making a purchase, making a download, visiting a page on your blog, registering, etc.
This is the most important indicator that determines the effectiveness of your emails. To achieve this, we recommend sending valuable content that meets the recipient's expectations.
And to calculate it: Number of people who completed the goal / number of emails sent *100.
Conclusion
A mailing campaign is just like any other marketing campaign. Success must be measured as actions are implemented to determine whether we are on the right track or, on the contrary, whether we should change the direction of the strategy.
For your email campaign, always pay attention to these 7 key metrics, only then will you be able to know the impact of your strategy.