While Lead Tracking monitors the steps taken by leads on the website, lead scoring works by scoring visitors according to their profile and interest. The information filled out on the form and the type of access allow this score to be distributed appropriately.
Data such as age, position, segment, accesses and content consumed are essential to carry out an accurate survey, assigning points to each interaction — when leads reach a significant score, it is time for the sales team to take action.
Although it does not guarantee that the consumer interior designers email list will make the purchase, with the results of lead scoring , at the time of the approach, the seller already knows what type of product the consumer is looking for, and can offer personalized service with the best conditions on the market.
How is the relationship between customer experience and Lead tracking?
In fact, the relationship between lead tracking and customer experience is simple, believe it or not. To provide an amazing experience, you need to be able to find out how customers are interacting with your company , right? This includes the steps taken before, during, and after the purchase.
And to find out whether your customers are having a good (or bad) experience, you need to have the necessary tools to analyze it . A good experience increases the chances of sales and keeps your customers loyal to your business.
Users leave clues that will eventually help marketers define their customer profiles, just like detective work.
When you know your users' browsing habits, including which sites they came from and how they interact with your landing pages , for example, it becomes much easier to plan and develop future strategies .
Many CRM tools, such as RD Station, offer Lead Tracking features . However, for it to work properly, you need to define which steps and events should be tracked. This could be a click on a CTA, a page visited, a video watched, and so on.
In short, lead scoring receives information from the monitoring carried out by Lead Tracking , scores it and delivers to the sales team those leads with great sales potential — an agile action that enables the application of segmented strategies with real chances of success. Did you like the post? Visit the Hubify website to learn about our automation services and learn more about digital marketing strategies that can be applied individually or together to generate even more positive results for your company!