to link about the not-so great content they would r usa email database emember that your site has better impression than the others. Eye liner Will Ferrel use eye liner in one of his match to increase his team look on national TV. Make your site different with the other site no matter how silly that would look. Remember that your site is not good enough to get its own link, then why don't you use other method to get link.
Free Corn Dog for audience when the score reach certain point Give a free gift to the audience of your website when your site reach 10.000 viewer a day for example. This would make the viewers help each other and tell other people to come to your site and probably by linking your link in it. Just remember to put the website stats up front so many people can watch it, but in the movie, Will Ferrel wants to cheat the number so the point would not reach that certain point.