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No lifestyle content in your ad, or can't dominica b2b leads decide which version to use? Below, we’ll look at other options for acquiring lifestyle content and how to identify the images that perform best.


No matter how great your lifestyle images are, they won’t appeal to every potential customer. While some of your target audience may convert after seeing an image-based ad, others may respond better to a video or carousel ad. To connect with the largest possible audience, try to include a variety of creative formats in each campaign.

The easiest way to include different media types in a single campaign is to enable dynamic creative at the ad group level. Then at the ad level, you can upload a combination of up to 10 images and videos. You can also add up to five different options for each copy field, including titles and descriptions.

When running paid content, Meta automatically combines the various elements you add to create ads that are most likely to resonate with each user. Be sure to enable the "Optimize creative for everyone" option to take advantage of this dynamic tool.

Optimize Facebook ad creative images and videos with Optimize Creative Tool 3
While using dynamic creative can automatically optimize your ad creative, it's not the right choice for every campaign. For this option to be effective, all assets must be fungible. Additionally, this setting often limits the ad-level data you can collect, making it difficult to see which combination of elements works best.