Since Sales Navigator also has collaboration features, your guatemala b2b leads marketing team can work with your sales team on lead mining and lead generation. The platform allows you to share account maps with team members so everyone can leverage the same insights and work toward the same goals.
10 Ways to Leverage LinkedIn Sales Navigator for B2B Lead Generation
Ready to streamline your lead generation strategy with Sales Navigator? Use the following framework to find leads and make valuable connections.
Effective B2B lead generation starts with understanding your ideal customer profile (ICP). When you know exactly who to target, you can filter out those businesses and individuals that aren't a good fit for your product or service and focus your efforts on those who are.
Sales Navigator’s Persona tool, launching in early 2023, lets you enter up to five different ICPs. You can then use these personas as preset filters to find potential customers in seconds. Your personas apply across Sales Navigator, giving you plenty of opportunities to target your ideal customers.
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To set one up, open the Persona tool in the right sidebar of your Sales Navigator dashboard. Click to create a new role, then open each field to select the relevant options. For example, you can use function, seniority level, and location to define your buyer personas. You can even enter a unique job title to make the role more specific.