How to Rank on Google: A 6-Step Guide
Posted: Mon Jan 20, 2025 6:29 am
If you want to know how to rank on Google, you need to understand SEO.
SEO stands for search engine optimization. It is a set of practices used to increase the visibility of a website on search engines such as Google.
In this guide, we will explain what you can do to improve your rankings and increase organic (i.e. unpaid) traffic on Google.
How does Google rank a page?
Google has publicly shared some ranking factors (more on that later). And many SEOs have discovered suspicious ranking factors through testing and case studies.
But web pages don’t just go from publication to search results. Here’s an overview of how Google ranks a page.
Google discovers and ranks content in three stages:
Crawling: Google finds pages on the Internet with automated programs called crawlers. After a page is found and crawled, Google downloads everything on the page. This includes text, images, and videos.
Indexing: Google analyzes the text, images, and videos on the page. Then, Google may decide to store the information in its index (a database of web pages).
Search Results: Google displays results from its index that are relevant to bosnia and herzegovina email list your searches.
Here's a visual overview of the process:
An infographic showing how search engines work
Now let’s dive into some more specific Google ranking factors.
What are Google's ranking factors?
A ranking factor is something that can influence the position (or presence) of your web pages in the results for terms that users enter into search engines.
And your SEO rankings depend on search engine algorithms.
There are many SEO ranking factors . And Google has confirmed some of them. Here are some examples:
Content Quality: Quality content is relevant, engaging, and useful to your audience. Google uses several signals to determine content quality.
Backlinks: Backlinks are links from other websites that point to yours. Backlinks from other websites can help Google verify that your content is trustworthy.
Mobile-Friendly: A mobile-friendly website looks good on mobile devices. Mobile users should be able to easily read text, view images, and navigate the site. Mobile-friendly pages can rank higher in Google's mobile search results.
SEO stands for search engine optimization. It is a set of practices used to increase the visibility of a website on search engines such as Google.
In this guide, we will explain what you can do to improve your rankings and increase organic (i.e. unpaid) traffic on Google.
How does Google rank a page?
Google has publicly shared some ranking factors (more on that later). And many SEOs have discovered suspicious ranking factors through testing and case studies.
But web pages don’t just go from publication to search results. Here’s an overview of how Google ranks a page.
Google discovers and ranks content in three stages:
Crawling: Google finds pages on the Internet with automated programs called crawlers. After a page is found and crawled, Google downloads everything on the page. This includes text, images, and videos.
Indexing: Google analyzes the text, images, and videos on the page. Then, Google may decide to store the information in its index (a database of web pages).
Search Results: Google displays results from its index that are relevant to bosnia and herzegovina email list your searches.
Here's a visual overview of the process:
An infographic showing how search engines work
Now let’s dive into some more specific Google ranking factors.
What are Google's ranking factors?
A ranking factor is something that can influence the position (or presence) of your web pages in the results for terms that users enter into search engines.
And your SEO rankings depend on search engine algorithms.
There are many SEO ranking factors . And Google has confirmed some of them. Here are some examples:
Content Quality: Quality content is relevant, engaging, and useful to your audience. Google uses several signals to determine content quality.
Backlinks: Backlinks are links from other websites that point to yours. Backlinks from other websites can help Google verify that your content is trustworthy.
Mobile-Friendly: A mobile-friendly website looks good on mobile devices. Mobile users should be able to easily read text, view images, and navigate the site. Mobile-friendly pages can rank higher in Google's mobile search results.