According to him, SberMobile plans to continue

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"However, we believe that simply adding GB and then calling the tariff a gaming one is not for us. It is important to understand that games in general influence people's behavior patterns. They have become accustomed to "pumping up" characters and getting points and benefits. Therefore, we integrate gaming strategies into everyday customer experience. For example, SberMobile subscribers receive points ("Thank you") for certain actions in the ecosystem and use them to pay for communication," said Artemy Ponomarev.

to implement such mechanics paraguay whatsapp resourcein communication with clients, without necessarily turning everything into a game. According to Artemy Ponomarev, game elements can make routine tasks simpler and more exciting, and clients more loyal.

The press service of T2 Mobile (Tele2) reported that Tele2 is also betting on the development of mobile games: "The pandemic has provoked a sharp influx of gamers, and the direction continues to attract the interest of new players. Tele2 offers this segment of users the "Gaming" tariff: it includes, in addition to basic telecom services, "Unlimited video", "Unlimited Twitch", "Unlimited Discord". The tariff also allows you to activate the game option "World of Tanks. World of Ships", which gives access to exclusive offers at a bargain price.

In addition, as reported by the Tele2 press service, the operator is developing their Cyberhero gaming platform, where tournaments in popular mobile games are held several times a day, including PUBG Mobile and StandOff 2.

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Russians began to spend 63% more traffic on mobile games
Internet traffic of the top 20 popular mobile games among Russians has grown by 63% over the year. The most popular gaming applications were Roblox, PUBG: Battlegrounds and Mobile Legends. This is according to the results of a study conducted by Yota analysts based on gaming traffic for the first half of 2022 and 2023.

In the summer of 2024, PJSC VimpelCom (Beeline) presented a gaming platform, and third-party developers had the opportunity to integrate the product into this gaming showcase, receive new traffic, monetize it and popularize the brand, while using Beeline's communication channels.

As Andrey Gubanov, Director of the Client and Loyalty Department at Beeline, noted, games at Beeline, on the one hand, are an independent business area that provides stable direct revenue from in-game purchases; on the other hand, games are an opportunity for personalized interaction with the client in a language that he understands.