Selling online in the current scenario is a matter of survival, while digital transformation is more than simply selling, but also adjusting an e-commerce so that the sale is made in the best possible way, based on an experience in which the consumer does not miss the physical store.
Digital Marketing enables companies to get to know their consumers, making strategies more assertive.
Your behavior defines the brand's intentions, it is possible to know how many times the customer has visited the same product. This is part of Behavioral Analysis , where you know what the customer wants to buy, even before they do.
Why have email support increased and chats lost strength furniture manufacturers in usa email list during this time of COVID-19?
It's not something obvious, it seems to go against what we're talking about, but in chat you have to stay in that place and not leave, whereas email allows you to send and forget about it until you get a response, which ends up being more convenient.
How to apply Behavioral Economics in Digital Marketing?
The theory of Behavioral Economics challenges the traditional economic model of supply and demand, even though it is not 100% true. As in the case of iPads and iPods , these products do not require a specific demand, meaning the company can generate its own demand without focusing on the needs of the public.
Studying consumer behavior allows you to attract them with the right message, to offer what they are looking for.
The consumer's purchasing decision when faced with a new product is more difficult, human beings live based on their history, so the more you educate the customer to understand your product, the better.
COVID-19 Experience
The legacy of this period comes down to everything that is practical for the consumer. If the online experience is good, the consumer will have no doubts when making a purchase. The new online x offline relationship will be based on convenience, and companies need to be aware of this.
Now that you know the main insights about changes in consumer behavior, how about watching the entire webinar and mastering this subject?