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Facebook Messenger for Business: How to Analyze and Optimize Your Strategy (Written by Social Media Examiner)
Why direct messages are important for businesses on Facebook
If you want customers to engage with your business on Facebook, you may have found that focusing on public interactions (i.e. comments) is becoming less and less feasible. For businesses using Facebook, the average engagement rate per follower across industries is about 0.60%, according to RivalIQ.