Although some may not believe it

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Many brands focus so much on sales that when creating the message they do so in an impersonal way. Always remember that everyone likes to feel special and taken into account. one way to move emotions is by personalizing your messages . You can apply it to the subject line. This way, the recipient will notice that you are really talking to them and that you always have them in mind. Also at the beginning of the body of the message and, of course, make offers that fit their needs and preferences. 3.- Humanize your brand Example of an emotional campaign by Santalucía Part of emotional marketing is based on humanizing the brand, something that today's consumer appreciates and seeks. People like to know who is behind the company, to know their face and the voice that defines them.


This way, they will be aware of who sent gmail email list the email . This is the most practical way to convey trust and confidence in your brand. You can also take advantage of the opportunity to showcase your team. The story of your company and your employees can stir emotions, and you can reveal it, for example, in a video. 4.- Make your email an experience Beyond showing the products or services you offer and the benefits they can enjoy if they purchase them, you must provide a unique experience. Keep in mind that the customer is looking for something that differentiates you from the rest of the competition. You have to impact your audience with a campaign full of emotions and feelings that they will never forget. You have to reach the heart of the client so that they always remember you .