It tells stories featuring families

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For this reason, you have to work with content that directly impacts the emotions of each person. Examples of this type of campaign are those carried out by the popular brand Coca-Cola. that are capable of generating feelings of nostalgia, joy, happiness or love. This is precisely what you should achieve through your email campaign. 5.- Highlight the value of what you offer Whether it's a product or a service, it's essential that you highlight the strong points of your product or service in your email. The idea is to make it more desirable for users. That's why it's important to highlight everything that makes it special. You just have to put yourself in the consumer's shoes and think about what you would like to see. You can use different emotions to make customers want to buy what you offer.


And you can do this by creating experiences yahoo email list through your campaign. Show them what they can do with your products and how they will satisfy their needs. 6.- Maintain feedback with your subscribers Example of a campaign to receive feedback from Atrapalo customers It's not just about sending a promotional email and that's it. The idea is that you can create a dialogue with your subscribers . The purpose of this is to make them feel heard and you can produce feedback on their interests and impressions. Keep in mind that it is important for you to be present in any interaction the customer has with your brand. And in this regard, automated email marketing campaigns are going to be your best allies to achieve this. You have to take advantage of the user's action to get the best possible contact: from a welcome, to help or a suggestion of products or services related to their search.