LinkedIn has over 1 billion users. Unlike other social networks
Posted: Mon Jan 20, 2025 4:27 am
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Why is LinkedIn so important to business?
For many people, LinkedIn is “just a job board,” or it’s a job board turned into a business platform.
These ideas are wrong. From the beginning, LinkedIn has been about building meaningful connections. Now, it has become a one-stop shop where people can make contacts, make sales, find leads, grow their careers, develop their personal brand and tell the world about their business. It's the essential social network for B2B marketers, B2B salespeople, and thought leaders.
, it never stops growing. Facebook, Instagram, Snapchat, Twitter/X… they all hit a peak in user numbers and then stopped growing. LinkedIn has continued to grow.
Of course, the platform has changed over time. Around 2017-2019, LinkedIn was flooded with more corporate content. The social network's new owner, Microsoft, is focused on promoting new products, such as the revolutionary Sales Navigator.
Stay up to date: Get new marketing articles!
Don’t miss out on our upcoming social media macau b2b leads marketing insights and strategies! Sign up to receive notifications when we publish new articles on Social Media Examiner. Our carefully crafted content will help you stay ahead of the curve and drive results for your business. Click the link below to sign up now and receive our annual report!
Why is LinkedIn so important to business?
For many people, LinkedIn is “just a job board,” or it’s a job board turned into a business platform.
These ideas are wrong. From the beginning, LinkedIn has been about building meaningful connections. Now, it has become a one-stop shop where people can make contacts, make sales, find leads, grow their careers, develop their personal brand and tell the world about their business. It's the essential social network for B2B marketers, B2B salespeople, and thought leaders.
, it never stops growing. Facebook, Instagram, Snapchat, Twitter/X… they all hit a peak in user numbers and then stopped growing. LinkedIn has continued to grow.
Of course, the platform has changed over time. Around 2017-2019, LinkedIn was flooded with more corporate content. The social network's new owner, Microsoft, is focused on promoting new products, such as the revolutionary Sales Navigator.