Attracting new customers: By expanding beyond its borders, the company attracts new groups of consumers whose needs and preferences may differ from those of its current customers. This gives the company the opportunity to increase the scale of its operations and expand its customer base.
Increased revenue: Geographic expansion opens up new sales opportunities, which can increase a company's revenue. At the same time, it reduces the risk of the company becoming dependent on a single source of revenue in the domestic market.
Risk reduction: Geographic diversification offsets the risk of economic crisis in the country in which the company operates.
Increase brand recognition Internationalization can help strengthen brand trust by increasing brand recognition in the global market.
When expanding beyond national borders, a company faces a number of advantages and difficulties that significantly affect its strategy. The impact of internationalization on a company's activity is significant and can alter its long-term plans.
Support for the internationalization of companies
There are many programs and organizations that offer support for the development of the internationalization of companies.
The Polish Enterprise Development Agency (PARP) is one of the institutions supporting innovation and networking of small and medium-sized enterprises (SMEs). It supports the shaping of innovation processes and the development of Polish companies. It also promotes Polish exports to European markets.
The National Centre for Research and Development (NCBiR) provides financial support to companies engaged in research and development activities related to internationalisation, fostering business innovation. The agency's support contributes to increasing the degree of innovation of companies and enables scientific exchange.
In addition, structural funds and EU