The Benefits of Customer Segmentation

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It’s proven that you can increase customer engagement by sending personalized content that addresses specific interests and behaviors. A MailChimp study found that segmented email campaigns had a 14.3% higher open rate and a 101% higher click-through rate than generic, unsegmented campaigns .

Refining your marketing strategy over time is a great way to build a loyal customer base and find new and better ways to serve them on an ongoing basis. Additionally, your segmentation strategy can become an amplifier of the ROI generated by advertising, sales, and marketing campaigns.

Smart segments take this strategy to the ukraine telegram number database next level. Using traditional market segmentation, customers are divided into broad demographic groups, such as age, gender, income, and education. Smart segments, on the other hand, drill down into more specific common characteristics, such as pain points, spending patterns, and online behaviors.


Smart customer segmentation offers many benefits to marketers. It allows you to:

Create personalized marketing campaigns and communications at scale
Gain a competitive advantage by making customers feel like you know them better than your competitors
Marketing a product or service to many types of customers; if you try to use a one-size-fits-all approach, you won't get results with anyone.
Optimize up-selling and cross-selling opportunities
Save time and money by automating workflows
Improve customer service initiatives by sending targeted updates on special promotions, product recalls and offers