An agency will be more expensive

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But there is a nuance: launching an advertisement and getting an effect from it are not the same thing. Therefore, for independent promotion, it is necessary to have a specialist on staff who is familiar with the basics of marketing, Yandex Direct settings and web analytics, whose responsibilities will include work on optimizing campaigns and tracking their effectiveness. Otherwise, you can simply drain the budget.

And here the question arises, what is really more profitable: to pay a salary to such a specialist, to spend time and money on training existing employees, or to turn to professionals?

In my opinion, if the advertising budget is small, it is better to turn to a narrow specialist. but it can provide a comprehensive service in several areas of online advertising at once. Although, it seems to me that the uae email list border between these two options is already a little blurred. Many experienced freelancers already have their own team and, in fact, are also agencies.


Evgeniy Voronin

There is no universal recommendation on who is best to entrust promotion in Yandex.Direct. Everyone has a different situation. Large businesses with billion-dollar turnovers, as a rule, work with large agencies, and here it is not a matter of the quality of services provided, but rather the presence of certain standards and connection between managers. It is just accepted that way.

Medium-sized businesses, based on their budget and status, choose between an agency and freelancers. The latter option usually wins because there is personal contact with a specific specialist who has expertise and is responsible for the result. In the case of an agency, things are not so clear-cut.