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Plus, it's a great example of an email that creates a sense of urgency, as they place a very visible notice indicating that the discount is only available for 24 hours. 2.- Decathlon's #Lomejordevolver campaign Decathlon Newsletter In a month, one of the busiest seasons for parents is coming up, as they start looking for offers on school supplies. And this is exactly what Decathlon does in its newsletter, which begins with a hashtag as its header: “#thebesttoreturn” . email marketing campaigns with social media. By including the hashtag, users can search for more content about the collection on social platforms. In addition, this helps to build trust, since they can see other users' opinions before making their purchase decision. They use a color palette with bright and fun colors like yellow, blue and white.


They also place images of their products betting email list and children of different ages using them. They take advantage of the opportunity to place several call to action buttons with different phrases, but all of them invite people to see their products. This back-to-school newsletter features a special promotion offering seasonal products at a reduced price. By placing the discounted cost next to each image, they make it much more attractive. 3.- Hp and its exclusive savings packs for back to school HP Campaign Making offers that are exclusively for email subscribers can be a great idea, it can encourage many to join your list. Imagine that just for receiving an email you can enjoy a special discount . Users will certainly appreciate it. Another good newsletter model is that of the HP company, which offers people savings packages on its most outstanding products.