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Take the course "Internet Marketer" and learn how to analyze the audience and create selling content, choose platforms and channels for promotion, as well as plan a budget, build sales funnels through a website, messengers, social networks, trading platforms, chat bots, e-mail newsletters, set technical specifications for contractors for SEO, texts and development and much more.

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Channels on the topic of your business and analytics on these channels can be found in the TGstat service .

Pay attention to where the channel's subscribers come from: where the channel buys advertising. This is necessary to identify a channel with a fake audience in advance.


ANNA LAPA,
author of TG channels on legal topics and the IP Lapa channel

Channels are usually selected based on fairly standard parameters: channel subject matter, channel target audience, number of subscribers, activity and warmth of subscribers (reactions, comments, views, reposts), advertising cost and sanity of the channel author.
But in addition to the standard set, there are sweden email list non-obvious ones - channel management style and author's reputation.

Channel management style. I manage my legal channels in a rather ironic manner with bright jokes, loud quotes and live examples, therefore, when choosing a channel, I pay attention to the language of the posts. If the channel is run dryly and formally or conservatively and academically, then it is unlikely that its audience will not appreciate the cheerful jokes and gags of my channel.

Author's reputation. It is worth noting that before advertising, I rather critically evaluate both the author's track record, his views on professional activity, and the legal literacy of the posts. It is unlikely that advertising on a channel where the author poorly checks information and writes posts carelessly will create a good association with my channel.